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Enterprise Tenets

Developing Limited Resources to Meet Infinite Demands
 

Develop Limited Resources  Gold is a limited, scarce and precious kind of resource in China, and even in the world. During the process of gold resource exploitation, China Gold insists on the principal of full, reasonable and scientific development and utilization. Under the guidance of national mineral resources development plan and industrial policies, China Gold implements standard exploitation and comprehensive utilization with advanced technologies meanwhile promising that it would not engage in gold production at the cost of ecological environment anywhere. China Gold does not merely pursue gold in the sense of money, but also creates spiritual values, focuses on environmental protection, reasonably exploits various kinds of resources, undertakes social responsibilities and obligations in duty bound, positively participates in disaster relief, poverty alleviation and other public benefit activities, develops and promotes the culture of gold and carries forward human civilization.

Meet Infinite Demands  Human’s aspiration for wealth knows no end. Identically, clients’ demands and expectations on the commodity variety, merchandise quality and standard of service also have no limits. Depending on technology improvements, China Gold enlarges the scope of available gold resource, improves resource utilization ratio, makes great efforts in producing more gold, increases social wealth, develops gold deep processing business, expands the range of gold application, continuously does research and development for new products, enhances technology content in products, satisfies the growing requirements on industrial gold and decorative gold. China Gold takes meeting clients’ and customers’ demands as its service tenet, and provides them high quality of service. It simultaneously achieves the most possible development when meets the market needs sparing no effort.

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